Through a wonderful opportunity with Vita Coco and Colossal Media, our creative team was tasked with coming up with a creative, out-of-the-box solution to a large hand-painted billboard space for the launch of Vita Coco Sparkling coconut water. The idea took off from our tagline "Bubbles with Benefits," and a playful and interactive mural was created. The sparkling cans and their various fruits, float throughout the canvas as if caught in a sea of floating bubbles.

The project was one of my favorite to work on while at Vita Coco, and given a turn around of less than a week, was one of the most challenging and rewarding as well. We have the amazing team at Colossal Media in Brooklyn to thank for the incredible execution of our idea. 

The mural ran through the month of June and closed out around the 4th of July.